Under Armour Enters Metaverse Sneaker Story

Under Armour Enters Metaverse With NBA Star-Studded Digital Sneaker

[{"selector":"#anim-19126d91-820c-4140-9960-4576d12d983b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4e05764-fd37-4b57-84a8-7cb6edaf13dd","keyframes":{"transform":["translate3d(0px, 172.62263%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

The Steph Curry NFT is a “digital replicas of the game-day shoe Curry was wearing when he broke the record — the Genesis Curry Flow,” You can have one for $333.00 according to Under Armour.

[{"selector":"#anim-0d098e27-558c-40c9-bc30-a5718fe38832","keyframes":{"opacity":[0,1]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fac4806-285e-41d3-a3ff-0a4849b345bd","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

Digital Sneaker Functionality

[{"selector":"#anim-d7ec3b60-7c83-4ed0-a7b7-e1db78c1e6f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bbc50ed-2cf7-4739-89ca-5a348cff1254","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ddde62d3-d28d-41de-a557-1c122154b42c","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42c9a1f2-7795-4cc6-9789-c4b6a8d740e1","keyframes":{"transform":["translate3d(-114.8265%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-998fe6ad-61df-4086-9efb-7b708d23ebab","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-417e8bf4-1d3c-4fa8-82a5-e27d1ad3a263","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Can you wear them? Well, no. But you can add them to your digital collection and use them anywhere digital images are used like backgrounds, social media pictures, photos, and more. Learn more

Is it a slam dunk?

[{"selector":"#anim-5ce8e77e-fe5f-4f71-8894-1ad4695f4742","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3d66904-a9cc-458d-b438-c6f0642d5353","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd81ab61-75db-415f-943f-779650a76f32","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd959682-b7af-49c8-8f5d-ff990665e6ff","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bbd6c93-b5a7-4eac-9c84-b4b9f5d9b637","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85188a7e-e815-48f7-943f-9d0a4eb7072b","keyframes":{"transform":["translate3d(-114.51104%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Steph Curry has already dabbled in NFTs, plunking down $180,000, or 55 ETH, earlier this year for one of the most popular digital collections out there, the Bored Ape Yacht Club. But time will tell if these digital assets will take off too. Learn more

What's going on with top brands getting into NFTs?

[{"selector":"#anim-8d785313-61d3-4b4a-9b41-f48e41255e59","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6df6b2f7-e9e5-437e-91a4-22425a6af1fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95f489ee-f125-4c9d-84b1-6c1300fe5cd2","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9124d2e9-0a1d-4d74-ac13-8f10a46530c8","keyframes":{"transform":["translate3d(-115.77287%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9097d556-54cc-4d4a-b5b0-555549642fa1","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3265d0a8-62ff-4efd-9bc8-453e1a0043fa","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Honestly, brands are out there to make a profit and jumping on trends isn't new. Under Armour is the latest in a wave of projects and companies, both traditional and those native to the blockchain, to fan the NFT flame. Learn more

What is Space Age?

[{"selector":"#anim-f7e59aae-bc77-43c4-95b6-7ccf64aa56cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc5a1e76-826c-4f93-8b6c-6616ab8d6edb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4aaccec-2e8e-44ee-9aeb-64928d191837","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e054544b-da1b-4e72-8904-19680462976e","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfc203c6-6a7c-4cb4-abdb-297b5d2b1e7d","keyframes":{"opacity":[0,1]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-298727ea-7e53-42f0-9d21-ef60a4699ec9","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ari Meilich is the founder of Big Time Studios. Today, Big Time is launching a SPACE NFT collection for its space travel game. There are 60,000 being sold in an auction. Learn more

TAP THE LINK BELOW FOR THE FULL POST OF Under Armour Enters Metaverse With NBA Star-Studded Digital Sneaker

[{"selector":"#anim-3bf46898-198d-400b-9911-775bfd176db6","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce42fd4b-9c29-4d89-8925-859ff06d6120","keyframes":{"transform":["translate3d(0px, -131.96104%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c35e7163-f6e3-4307-9b34-2c687be0b082","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03133547-84bb-447b-9bf1-4200b5fbf5d7","keyframes":{"transform":["translate3d(0px, -161.49326%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7287f8f6-1208-461d-bcee-50b797c16245 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.513659111941952%, 0, 0) translate(18.656716417910445%, 18.656716417910445%) scale(1.373134328358209)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] Learn more

MOre STORIES

[{"selector":"#anim-c75dc8b2-891c-4ff5-91e1-6bb4f2d2cdc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8770024d-b3fc-4206-82e0-5a76c6be6c15","keyframes":{"transform":["translate3d(259.40593%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e01171f8-d1b1-493c-938f-169e8797c8e5","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46cc30cd-cd4f-4d34-aa66-0bcf4f6d77be","keyframes":{"transform":["translate3d(42.07921%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b30e797f-656a-47da-95f1-ac0345dc1ab2","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7aeea68-6137-4345-a32c-aa82fd80c76f","keyframes":{"transform":["translate3d(151.50000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6c4c396-33eb-4b8c-82f1-213ceaf1f5d6","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7eb2f212-a7f2-4099-bb8e-77460c45133d","keyframes":{"opacity":[0,1]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b76d783d-a072-43f7-a3b4-f4c9379a337f","keyframes":{"transform":["translate3d(-44.55445%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b1c48e2-3f99-4e03-b31a-7472610bf1b9","keyframes":{"opacity":[0,1]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10759ff4-5452-474b-9cf2-e2836a57976c","keyframes":{"transform":["translate3d(-260.89109%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-377eef97-f36c-4ef8-aa70-5c35b5ce94c4","keyframes":{"opacity":[0,1]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-922e5cdc-550d-445b-9d84-33739d3c4db2","keyframes":{"transform":["translate3d(-154.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84f62328-d48e-4977-9fc1-eba903e52c49","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Nike Looks to Mint NFTs for Metaverse With Acquisition BlockFi Review 2022: Is This Cryptocurrency Platform For You?